Growing one of Australia’s much-loved brands
Dodoni is a household name to any family that loves cheese, and it continues to grow under the guidance of Elco Food as we push for new product developments and integrated marketing campaigns to build both brand awareness and sales.
In the past year Dodoni had a 15% sales increase due to smart promotions and digital marketing. Elco Food has built Dodoni’s social media presence to over 25,000 followers across facebook and instagram and it continues to grow. With strong major retailer relationships Elco Food continues to present new products to Supermarket buyers.
Recently, Elco Food secured a new product, Dodoni Halloumi, into Coles nationally with promising results. Dodoni Halloumi is now the fourth most purchased halloumi in Australia and is closing in on becoming third.
Other endeavors currently underway include the creation of Dodoni Yogurt. Two SKUs were accepted into Coles and the product is due to hit shelves in late July. It’s a historical moment for both Dodoni and Elco Food as this is the first product to be made outside the EU by Dodoni.